Sony Ericsson is putting all its knowledge on smartphones
Indeed, it’s a difficult time for Sony Ericsson, not long ago, the Japan Swedish group was on the verge of becoming the leader of mobile manufacturers. However, for several years, its market share rose from 8.2% to 5% in a year and its finances share are considerably dropping.
The group has been victim of its absence in the segment of smartphones with touch screen. However, after having restructured its business, with thousands of job cuts, Sony Ericsson’s main objective now is to rebound.
The manufacturer claims to have revised its strategy from the beginning to the end, because its products have proved to be “too geek, to male”. Thus a mobile phone that appeals, to men is not necessary attractive for women; nethertheless, a mobile that attracts women often seduces men. Thus, the design of its products has been modified “with a mixture of curves and straight lines” said Pierre Perron at the last Mobile World Congress, general manager of Sony Ericsson France.
In addition, the manufacturer prefers to launch its product with open OS and Android in particular that stands out as “a credible alternative”. The question is whether this reppositionnement and these changes will have a good impact on the group.
Source:01net.com
FrenchIndeed, it’s a difficult time for Sony Ericsson, not long ago, the Japan Swedish group was on the verge of becoming the leader of mobile manufacturers. However, for several years, its market share rose from 8.2% to 5% in a year and its finances share are considerably dropping.
The group has been victim of its absence in the segment of smartphones with touch screen. However, after having restructured its business, with thousands of job cuts, Sony Ericsson’s main objective now is to rebound.
The manufacturer claims to have revised its strategy from the beginning to the end, because its products have proved to be “too geek, to male”. Thus a mobile phone that appeals, to men is not necessary attractive for women; nethertheless, a mobile that attracts women often seduces men. Thus, the design of its products has been modified “with a mixture of curves and straight lines” said Pierre Perron at the last Mobile World Congress, general manager of Sony Ericsson France.
In addition, the manufacturer prefers to launch its product with open OS and Android in particular that stands out as “a credible alternative”. The question is whether this reppositionnement and these changes will have a good impact on the group.
Source:01net.com