• French

Indeed, it’s a difficult time for Sony Ericsson, not long ago, the Japan Swedish group was on the verge of becoming the leader of mobile manufacturers. However, for several years, its market share rose from 8.2% to 5%  in a year and its finances share are considerably dropping.

The group has been victim of its absence in the segment of smartphones with touch screen. However, after having restructured its business, with thousands of job cuts, Sony Ericsson’s main objective now is to rebound.

The manufacturer claims to have revised its strategy from the  beginning to the end, because its products have proved to be “too geek, to male”. Thus a mobile phone that appeals, to men is not necessary attractive for women; nethertheless, a mobile that attracts women often seduces men. Thus, the design of its products has been modified “with a mixture of curves and straight lines” said Pierre Perron at the last Mobile World Congress, general manager of Sony Ericsson France.

In addition, the manufacturer prefers to launch its product with open OS and Android in particular that stands out as “a credible alternative”. The question is whether this reppositionnement and these changes will have a good impact on the group.

Source:01net.com

• French

Indeed, for several monts, French operators are feacing reeptitive shortages of 3GS iPhone because Apple receives too many requests.

During the presentation of Apple’s financial results for the second trimester 2010, Apple’s CFO Peter Oppen heimer confirmed that “the firm can’t cope with the demand for iPhone 3GS.

Moreover, according to AFP (Agence France ¨resse), French mobile opéraotrd are facing repetitive shortages and deliveries are insufficient. Thus, it is difficult for many potential customers to buy this smartphone in stores ir on websites.

Ina ddition, the three operators said that they are facing a shortage of iPhone 3GS. One one side, Orange said that deliveries in stores allow the firm to manage its business and deliveries just for tow or three days. On the other side, SFR and Bouygues Telecom, sales are lean.

I sum, operators and buyers have only one solution: to wait, because Apple is the only able to mitigate this situation. ALhough, the iPhone 3gs is being launched on many markets, it remains a very attractive object not only in France but internationally.

Sourec: PCimpact.com

• French

In the latest edition of the show ‘Le Mobile 2.0′ held in Paris on 9-10 March, Pleex won the 3rd prize of the jury which was composed of mobile professionals. Pleex was selected among 64 other mobile applications presented during the show.

Source: businessmobile.fr

• French

Indeed, Documents to Go, a very appreciated apllication by iPhoners since it launch. Furthermore, from today, a new version of this bestseller is available.

On the one hand, in its free version, this application can instantly download and view all types if documents or attachements received on a Gmail mailbox. On the other, in its paid version (11.99€) it’s compatible with Google Docs with Mountain View word processing.

The synchronizaion of documents changes

Regardless, viewing and editing files, you will be able to synchonize automatically changes made from the web interface of Google Docs. Finally, the latest novelty of Documents to go for iPhone is to support RTF and TIFF formats as well as the ability to rotate a PDF file in landscape mode.

But one question remains unanswered: is Apple going to respond conserning the integration of Google tools?

It is worth remembering that Google’s applications are prohibited on the Apple Store for reasons that are still unjustified.

Source: iPhone-apple.fr

• French

According to ”les Echos”, ”La Poste” Group, a limited company since March 1st, expects to diversify into the field of mobile telephony with its own brand launched within a year. This should be a distribution that is based on the postal network with 17 000 relay in France. In additoon, the group set a target of 1.5 to 2 million customers in three or four years.

The project is called Chrome internally and should be presented at the next Board of Diectorrs of the Group. It will be held on March 11. If that’s validated, the tender will be launched later to find a partner to lease the network and sign an agreement by next September.

In addition, this new activity would be a new source of revenue for La Poste in order to balance the decline in mail (it is estimated that 30% deline in volumes delivered between 2008 and 2015), this applies to the meter to the gas supplier Butagaz and for the installation of ”TNT” for indiituals.

Finally, it is worth to remember that some banksalready offer mobile packages in addition to their normal banking services. In case this is not a MVNO, strictly speaking, banks still rely on a virtual operator in which they are shareholders.

Source: businessmobile.fr

• French

Indeed, the Google’s downloading platform should be developped in professional version. Thus, Blackberry’s environment is clearly mentioned.

According to several sites specialized in mobile telephony, Google is about to introduce a “Business” version of the Android Market which aim is to better target professionals and businesses. It seems that this innovation would be launched next week.

The significant role of developers

Andy Rubin, head of the division of Google Android explained last summer that “Android will target nomadix employees in addition to public functions as Social Networking”. Moreover, he added that “today Android offers very little business applications, but in the future, the company will be the focus of our developments”.

However, Google doesn’t give more details on this information but we can imagine a sophisticated mobile declinationof “Google Apps”, a set of business that Google could suggest against an anual subscription.

The objective is clear: the Blackberry supremacy is in the crosshairs. According to Gartner’s figures, in 2009, Blackberry OS had a global market share of 19.9% for 34.3 million equipped handsets.

However, the iPhone OS is very close, its market share rose 6.2 point to 14.4% with 24.9 million handsets.

Meanwhile, Android advance as quickly with its market share that progresses with 3.4 points, the second annual performance of 3.9% to 7 million units equipped. Thus, RIM, the Blackberry’s maker, has to worry about it despite its World App. However, it is necessary to remind that many of the pro Blackberry applications are created specifically for business.

We can conclude that by targeting companies, Android could therefore boost its market success with references that are constantly renewed.

But one question remains unanswered: how Android will succeed in convncing developers who currently focus on free and general public applications? Thus, developers are central concerns of Google, because without them the Android Market will have “business” just as name.

Source: androidguys.com

• French

The 4th edition of Mobile 2.0 will be held from March 9 to 10 at the “Cité des Sciences” in Paris. There would be many conferences and six “awards”will reward the most succesful applications of the year.

The Mobile 2.0 has become for the 4th year an event for the Mobile Internet specialists. This Congress has a double purpose, firstly, in order to make an assessment on the customs and practices but also to highlight innovations and smarter mobile applications.

The theme of this edition is : “2 days to decrypt the mobile media”. In addition, ten thematic conferences will be offered as sector analysis, the zoom on the location, mobile payment, mobile marketing, best practices interms of usage and the combat between App stores and Web apps.

App awards

Among speakers, there will be:

- Yves Tyrode, General Director of Orange’s Techno Center

- Philip Huysmans, boss of Europa Microsoft Mobile

- Bertrand Dupuis, Nokia (OVI)

- Tristan Nitot, Mozilla

The first App Awards will be awarded to the best applications available on mobile download platforms. Indeed, this exhibition “Mobile 2.0″ has always focused on innovation of mobile services by the presentation of companies and startups. So, this year there will be the 1st competition of multi-platform mobile application, which will highlight 15 applications and 5 applications will be rewarded by a panel of experts from mobile services and by the public. Mobile application that has been ported to different platformes will be rewarded by special prize sponsored by Streamezzo.

Finally, March 10 trophies will be awarded by sponsors with 50 000€ in the form of license, mobile and helps to the visibility and marketing support. Today, 15 applications were selected by a panel of experts and journalists.

They are:

- Goomeo, share your digital life (Windows Mobile)

- Wipolo, Personal Travel Assistant (iPhone)

- Comuto, carpooling (iPhone)

- Pleex, back up your contacts and data mobile (Ovi, WM, iPhone, Rim, Android)

- Visit Paris, the history of Paris in 50 videos (iPhone)

- Spotify, music streaming and MOD (iPhone, Android)

- Sensorly, real-time signal quality Mobile (Android)

- Splashdata, managing your login and passeword (WM, iPhone, Rim, Android)

- Friendticker, interact directly with brands (iPhone)

- Imsense, automatic correction of your photos (iPhone)

- Mix DJ, discover thousands of Dj mix (iPhone)

- Logic Immo, the housing agency in your pocket (Ovi, iPhone, Android)

- Paris Subway, augmented reality to locate your Metro station (iPhone)

-  Flook, the world’s first Serendipitous discovery engine (iPhone)

- Cookineo, I can’t cook (iPhone)

Source: businessmobile.fr

• French

We can observe that iPhone users are the leaders in terms of downloading applications. However, according to a study realised by AdMob, the reality is different if one believes the statistics for the month of January.

Indeed, the AdMob’s record says that on average, iPhoners have download 8.8 applications last January on the App Store, which is much less than for owners of an iPod Touch that have downloaded at least 12.1 applications. According to Admob, this difference can be explained by the fact that the iPod Toouch has a younger target and therefore, they are more attracted by applications.

Paying applications are not so successfull

Regarding the different types of applications free/paying, AdMob said that only 1.8 applications out the 8.8 downloaded are paying on the iPhone. On the side of the iPod Touch, 1.6 downloaded applications are paying out of 12.1 total. Thus, they is very little money to pay the thousands of developers who create theses applications on the App Store and view it as a paradise.

AdMob has also compared these figures with Android. Despite a number of applications much lower (25 000 against 125 000 for Apple), the average number of downloads is almost the same as Apple. In addition, there were 8.7 downloaded applications in January.

However, the number of installed software pay is lower: 1.1 in average. It is necessary to recall that since last November, AdMob is subsidary of Google.

Source: businessmobile.fr