Indeed, the Google’s downloading platform should be developped in professional version. Thus, Blackberry’s environment is clearly mentioned.
According to several sites specialized in mobile telephony, Google is about to introduce a “Business” version of the Android Market which aim is to better target professionals and businesses. It seems that this innovation would be launched next week.
The significant role of developers
Andy Rubin, head of the division of Google Android explained last summer that “Android will target nomadix employees in addition to public functions as Social Networking”. Moreover, he added that “today Android offers very little business applications, but in the future, the company will be the focus of our developments”.
However, Google doesn’t give more details on this information but we can imagine a sophisticated mobile declinationof “Google Apps”, a set of business that Google could suggest against an anual subscription.
The objective is clear: the Blackberry supremacy is in the crosshairs. According to Gartner’s figures, in 2009, Blackberry OS had a global market share of 19.9% for 34.3 million equipped handsets.
However, the iPhone OS is very close, its market share rose 6.2 point to 14.4% with 24.9 million handsets.
Meanwhile, Android advance as quickly with its market share that progresses with 3.4 points, the second annual performance of 3.9% to 7 million units equipped. Thus, RIM, the Blackberry’s maker, has to worry about it despite its World App. However, it is necessary to remind that many of the pro Blackberry applications are created specifically for business.
We can conclude that by targeting companies, Android could therefore boost its market success with references that are constantly renewed.
But one question remains unanswered: how Android will succeed in convncing developers who currently focus on free and general public applications? Thus, developers are central concerns of Google, because without them the Android Market will have “business” just as name.