We can observe that iPhone users are the leaders in terms of downloading applications. However, according to a study realised by AdMob, the reality is different if one believes the statistics for the month of January.
Indeed, the AdMob’s record says that on average, iPhoners have download 8.8 applications last January on the App Store, which is much less than for owners of an iPod Touch that have downloaded at least 12.1 applications. According to Admob, this difference can be explained by the fact that the iPod Toouch has a younger target and therefore, they are more attracted by applications.
Paying applications are not so successfull
Regarding the different types of applications free/paying, AdMob said that only 1.8 applications out the 8.8 downloaded are paying on the iPhone. On the side of the iPod Touch, 1.6 downloaded applications are paying out of 12.1 total. Thus, they is very little money to pay the thousands of developers who create theses applications on the App Store and view it as a paradise.
AdMob has also compared these figures with Android. Despite a number of applications much lower (25 000 against 125 000 for Apple), the average number of downloads is almost the same as Apple. In addition, there were 8.7 downloaded applications in January.
However, the number of installed software pay is lower: 1.1 in average. It is necessary to recall that since last November, AdMob is subsidary of Google.