• French

Indeed, the Google’s downloading platform should be developped in professional version. Thus, Blackberry’s environment is clearly mentioned.

According to several sites specialized in mobile telephony, Google is about to introduce a “Business” version of the Android Market which aim is to better target professionals and businesses. It seems that this innovation would be launched next week.

The significant role of developers

Andy Rubin, head of the division of Google Android explained last summer that “Android will target nomadix employees in addition to public functions as Social Networking”. Moreover, he added that “today Android offers very little business applications, but in the future, the company will be the focus of our developments”.

However, Google doesn’t give more details on this information but we can imagine a sophisticated mobile declinationof “Google Apps”, a set of business that Google could suggest against an anual subscription.

The objective is clear: the Blackberry supremacy is in the crosshairs. According to Gartner’s figures, in 2009, Blackberry OS had a global market share of 19.9% for 34.3 million equipped handsets.

However, the iPhone OS is very close, its market share rose 6.2 point to 14.4% with 24.9 million handsets.

Meanwhile, Android advance as quickly with its market share that progresses with 3.4 points, the second annual performance of 3.9% to 7 million units equipped. Thus, RIM, the Blackberry’s maker, has to worry about it despite its World App. However, it is necessary to remind that many of the pro Blackberry applications are created specifically for business.

We can conclude that by targeting companies, Android could therefore boost its market success with references that are constantly renewed.

But one question remains unanswered: how Android will succeed in convncing developers who currently focus on free and general public applications? Thus, developers are central concerns of Google, because without them the Android Market will have “business” just as name.

Source: androidguys.com

• French

The 4th edition of Mobile 2.0 will be held from March 9 to 10 at the “Cité des Sciences” in Paris. There would be many conferences and six “awards”will reward the most succesful applications of the year.

The Mobile 2.0 has become for the 4th year an event for the Mobile Internet specialists. This Congress has a double purpose, firstly, in order to make an assessment on the customs and practices but also to highlight innovations and smarter mobile applications.

The theme of this edition is : “2 days to decrypt the mobile media”. In addition, ten thematic conferences will be offered as sector analysis, the zoom on the location, mobile payment, mobile marketing, best practices interms of usage and the combat between App stores and Web apps.

App awards

Among speakers, there will be:

- Yves Tyrode, General Director of Orange’s Techno Center

- Philip Huysmans, boss of Europa Microsoft Mobile

- Bertrand Dupuis, Nokia (OVI)

- Tristan Nitot, Mozilla

The first App Awards will be awarded to the best applications available on mobile download platforms. Indeed, this exhibition “Mobile 2.0″ has always focused on innovation of mobile services by the presentation of companies and startups. So, this year there will be the 1st competition of multi-platform mobile application, which will highlight 15 applications and 5 applications will be rewarded by a panel of experts from mobile services and by the public. Mobile application that has been ported to different platformes will be rewarded by special prize sponsored by Streamezzo.

Finally, March 10 trophies will be awarded by sponsors with 50 000€ in the form of license, mobile and helps to the visibility and marketing support. Today, 15 applications were selected by a panel of experts and journalists.

They are:

- Goomeo, share your digital life (Windows Mobile)

- Wipolo, Personal Travel Assistant (iPhone)

- Comuto, carpooling (iPhone)

- Pleex, back up your contacts and data mobile (Ovi, WM, iPhone, Rim, Android)

- Visit Paris, the history of Paris in 50 videos (iPhone)

- Spotify, music streaming and MOD (iPhone, Android)

- Sensorly, real-time signal quality Mobile (Android)

- Splashdata, managing your login and passeword (WM, iPhone, Rim, Android)

- Friendticker, interact directly with brands (iPhone)

- Imsense, automatic correction of your photos (iPhone)

- Mix DJ, discover thousands of Dj mix (iPhone)

- Logic Immo, the housing agency in your pocket (Ovi, iPhone, Android)

- Paris Subway, augmented reality to locate your Metro station (iPhone)

-  Flook, the world’s first Serendipitous discovery engine (iPhone)

- Cookineo, I can’t cook (iPhone)

Source: businessmobile.fr

• French

We can observe that iPhone users are the leaders in terms of downloading applications. However, according to a study realised by AdMob, the reality is different if one believes the statistics for the month of January.

Indeed, the AdMob’s record says that on average, iPhoners have download 8.8 applications last January on the App Store, which is much less than for owners of an iPod Touch that have downloaded at least 12.1 applications. According to Admob, this difference can be explained by the fact that the iPod Toouch has a younger target and therefore, they are more attracted by applications.

Paying applications are not so successfull

Regarding the different types of applications free/paying, AdMob said that only 1.8 applications out the 8.8 downloaded are paying on the iPhone. On the side of the iPod Touch, 1.6 downloaded applications are paying out of 12.1 total. Thus, they is very little money to pay the thousands of developers who create theses applications on the App Store and view it as a paradise.

AdMob has also compared these figures with Android. Despite a number of applications much lower (25 000 against 125 000 for Apple), the average number of downloads is almost the same as Apple. In addition, there were 8.7 downloaded applications in January.

However, the number of installed software pay is lower: 1.1 in average. It is necessary to recall that since last November, AdMob is subsidary of Google.

Source: businessmobile.fr

• French

Certainly, in two days, more than 5.000 applications have been withdrawn from the Apple Store download platform because most of it had a sexual connotation.

We already knew that Apple banished all that was more or less erotic on the Apple Store. Moreover, applications sluts which managed to slip through the cracks were systematically taken out of the platform.

However, according to AppShopper.com, in two days (17 and February 18 last week) more than 5.000 applications have been with drawn from the Apple Store, which demonstrates that the Apple Store has more flaws than ce think.

Economic realism or computer odesty which is exaggerated?

Apple has indeed begun to implement a stricter policy on applications with erotic content. Henceforth, applications in which we could see men and women in bathing suits are prohibited, and also any carnal or erotic vision. Thus, any sexual connotation is banned even nudity is shown.

Last Sunday a spokesman for Apple told Agence France Presse, that every time Apple receives complaints from clients on a questionable content, they examine it. Thus, if the group believes that these applications have a content that is not acceptable, it’s deleted. Subsequently, Apple asked the programmer to make the changes required to be distributed by Apple.

Tactics or simple logic? Is Apple following U.S law, or rather isn’t it a tactic to pave the way for the iPad whose target is the iPhone family.

Source: businessmobile.fr

• French

Blackberry users will be blessed with the possibility to benefit from the Blackberry platform. Already released in England, Canada and The US, the RIM platform will be available for the end of the week in France and others European countries.

App Store for Blackberry is a free platform which will interested all who like adding new functionalities to their mobile. App Store for Blackberry offers you to glance through the existing mobile applications catalog and download them. Moreover, you will be able to mark them as you wish. You will be aware of the most downloaded programs and the most successful.

To have it, you only have to download an application on the RIM server.

Just a few days left, and you will have new functionalities on you mobile.

Reference : www.generation-nt.com

• French

Whereas LG promised an application store for the end of the year 2009, Samsung could leapfrog by launching its store very soon. By this means, Samsung develops its Samsung Music Store launched on March.  Samsung announced it at the last press conference the last 15^th of June.

After Apple Store, OVI Store, LG Store, only the South Korean operator was missing.

Unfortunately, this application store will not be compatible with many mobile. Such as the Apple Store, numerous companies (not only Samsung) could also add their applications. One wish is we hope that developers will follow. Indeed, the success of an application store is linked to the diversity and the technologies of its applications.

Samsung will have to troubleshoot to be sure to develop its store. Or else, it could be quickly obsolete with the launch of new mobile generations.

Reference: www.generation-nt.com