According to a study published by the firm Canalys regarding sales of smartphones in 2009, 55% of smartphones sold worldwide in the last quarter of 2009 (approximately 30 million) were equipped with a touch screen phones. This represents an increase ok 138% over a year. Moreover, throughout the year, 75.9 million touch screen phones were sold worldwide doubling over 2008. Apple, Nokia, HTC and Samsung are the major manufacturers that have benefited from this demand of touch screen smartphones.
The market shares of these manufacturers have generally increased, but not for all of them:
- Apple has seen its market share from 37.8% to 33.1%
- HTC has seen its halve from 20% to 10.2%
- Nokia is doing very well. With the launch of two mobiles “5800 Xpress Music” and “N97″ which were successful, it has achieved 29.5% market share aigainst 1.5% in 2008.
- Samsung remains the same with 6.4% market share
According to a survey which was realised by a consumer organisation, with 4 000 people who are planning to buy a mobile, 60% of them answered that touch interface would be part of criteria for their next purchase.
Demand for smartphones won’t stagnate but continue its expansion asoutlined in the sales growth in late 2009 that has reached 138%.
True or False, the facts are, mobiles equipped with touch interface seems to be true “best seller” that are hard to face. Market leaders in mobile téléphony, they won’y let their place so easily!